Live Bet
Live bets — or in-play betting — are wagers placed while the event is already underway. Unlike traditional fixed-odds bets placed before kickoff, where you predict the outcome in advance, live betting allows you to react in real time to what’s happening on the field.
And if you know what you’re doing… it can work in your favor.
That’s because during a match, bookmakers constantly update their odds based on how the event unfolds: goals, red cards, pace, possession, injuries… And in the rush to adjust, they can make mistakes or overreact to certain situations.
Fixed Odds vs. Live Bets: Which Has More Potential?
With fixed-odds betting, everything is tightly controlled. Most markets are priced with low margins, highly refined statistical models, and little variance. That makes it much harder to find value.
But in live betting, the chaos of sport opens up brief windows of opportunity that often last just seconds. For example:
The favorite concedes an early goal and their odds shoot up — but you see they’re still dominating.
A clearly superior team starts the second half aggressively, but the odds haven’t fully adjusted yet.
A red card is shown, but the bookmaker’s algorithm is slow to react.
In these moments, the odds offered may be overestimated compared to the real probability of the event. And if you act quickly, you can capture a live value bet.

Comparison: Live Betting vs. Fixed-Odds Betting
Aspect | Fixed-Odds Betting (Pre-match) | Live Betting (In-play) |
---|---|---|
When it’s placed | Before the event starts | While the event is happening |
Odds movement | Stable, based on statistical models | Highly volatile, constantly shifting |
Risk of bookmaker error | Low – odds are carefully calculated | High – rapid reactions can lead to mistakes |
Value Bet Opportunities | Low – odds are tightly controlled | High – fast adjustments cause inefficiencies |
What Is a Live Value Bet and How Can You Spot It?
A value bet is a wager where the odds are higher than they should be, based on the real probability of the outcome.
In live betting, these value opportunities appear frequently — but they only last for seconds. Bookmakers fix their pricing errors quickly. On top of that, the speed at which live odds change makes manually detecting value nearly impossible.
To even try, you’d need to:
Watch the game in real time (with zero delay)
Compare odds across multiple bookmakers
Calculate expected value instantly
Make the correct decision and execute it flawlessly
All of that… in a matter of seconds. Hard? Definitely.

This Is Where BetOven Comes In: AI That Bets Live With an Edge
Manually spotting surebets and value bets is slow, imprecise, and practically impossible at scale. You’d need to compare thousands of odds in real time, calculate probabilities, analyze stats… and do it all instantly.
That’s why BetOven exists — an automated system powered by AI that:
✅ Scans odds across dozens of bookmakers in real time
✅ Automatically detects mispriced odds with a positive edge
✅ Calculates if the bet has enough advantage to execute
✅ Prioritizes surebets when they’re available
✅ Adjusts your stake based on your bankroll and risk settings
You don’t need to do the math. BetOven does it all for you. You simply configure your strategy — and the system only places bets with real mathematical edge.